Inspired by a wine bottle shaped like a cat, I made a campaign to make this brand stand out as the new wild cat. In this campaign, I emphasized its main features: the cat shape and the variety of colors it comes in. In the magazine ad and billboard ads, the Moselland wine cats become “the new cats” or “the superstars” by taking over the wild with their bold colors and leaving the typical big cats in their shadows. To further the wildlife theme, I planned out a scavenger hunt at the Cincinnati Zoo. The cat-shaped bottles fit right in with the other animals, but their eye-catching colors make them hard to miss. This is a family-friendly event despite the brand being alcohol. Parents can sip on their drinks while their kids participate in finding the giant sculptures of the bottles hidden within the exhibits.